McCain and The Simple Root use potatoes to create alternatives for dairy based foods

The Simple Root, a new global plant-based brand backed by world leading FMCG McCain Foods, will launch in the UK later this year, harnessing the power of the potato to create delicious alternatives to dairy based foods.

Kaddamarwa a Burtaniya tare da fitar da duniya a kan manyan kasuwannin da za a bi, kewayon ya haɗa da miya mai dafa abinci iri -iri kamar bechamel, truffle da cuku, da pesto, cream 'cheeze,' da kuma yawan tsoma kamar gasasshen tafarnuwa da ganye da hayaƙi chipotle.

Buƙatar masu siye don maye gurbin tushen shuka ga nama da kiwo yana haɓaka cikin sauri kuma ba ya nuna alamar jinkirin, tare da ƙimar kasuwar shuka ta Burtaniya da aka kiyasta ta haura sama da £ 600m. Tushen Mai Sauƙi shine sabon babban alama a cikin wannan rukunin don ƙaddamarwa a Burtaniya, yana ba da tsoma -tsalle, shimfidawa, miya da 'cheeses,' duka tare da ƙarami aiki, ƙananan ƙafafun carbon da abubuwan da aka samo daga gida. Kayayyakin da ke cikin kewayon suna ba da "hanya" mai sauƙi don jin daɗin abinci iri -iri don cin abinci, dafa abinci da rabawa waɗanda ke ba da dama da 'yancin abinci ga kowa, ba tare da yin sulhu akan ɗanɗano ba.

The Simple Root uses innovative technology to transform potatoes and other root vegetables into the creamy taste and texture which is essential to many consumer’s favourite dairy treats, but without artificial flavours and allergens such as dairy, nuts, soy and eggs. The technology to create this patented ingredient base was developed in collaboration with McCain Foods, the world’s largest manufacturer of frozen potato products, and Pilot Lite Capital.

Wannan haɗin gwiwar yana tallafawa McCain Foods’ drive for innovation beyond its core portfolio, including recent investments in Truleaf (vertical farming), NUGGS (plant-based chicken nuggets) and Fiddlehead (a data science company).

McCain Foods have been innovating new ways to enjoy the potato since 1957, and now brings its expertise to The Simple Root. Mark Hodge, Marketing Director for McCain, says, “Since its very beginning, innovation to meet changing customer needs has been central to McCain, from Lighter Home Chips to Ready Baked Jackets. We are always looking for ways to make our delicious products better for consumers and better for our planet, and the plant-based dairy alternative category is an exciting new space for the business.

"Muna farin cikin kawo ƙwararrun kasuwancinmu na duniya ga The Simple Root team, waɗanda ke raba wannan hangen nesa, da yin aiki tare da su kan haɓaka mafita masu kayatarwa don saduwa da ƙarin buƙatun abokin ciniki don zaɓuɓɓukan tushen shuka."

Ƙungiyar Ƙaƙƙarfan Tushen tana kawo ɗimbin gogewa a cikin haɓakawa da tallan samfuran abinci zuwa teburin, wanda Shugaba David Behringer na Duniya da Babban Jami'in Burtaniya Louise Wymer ke jagoranta.

Lora Spizzirri, Babban Jami'in Fasaha na Duniya: “Fasaharmu da aka ƙulla da gaske tana ba da tushe mai tsami mai santsi don mu iya ƙirƙirar samfuran kiwo da na goro na abincin da masu amfani suka fi so, kamar miya miya, tsoma da cuku yadawa, yana sauƙaƙa musu sauƙi. haɓaka zaɓin abincin su, amma ba tare da sadaukar da ɗanɗano ko rubutu ba. ”

Louise Wymer, Babban Jami'in Burtaniya mai Sauƙi Tushen: “Ƙarfin tushen kayan aikin mu na musamman yana ba mu damar bin diddigin ƙaddamar da mu ta Burtaniya tare da bututun ƙarfe mai ƙarfi na samfuran tsirrai daga The Simple Root, kamar kayan zaki waɗanda ke ba da gamsuwa da masu amfani ke nema. , amma ba tare da kiwo ko kwayoyi ba. Ba za mu iya jira don ƙaddamar da wannan wasan canza kewayon a cikin Burtaniya ba. ”

Za a samu jigilar kayayyaki na farkon Tushen Ingilishi na Burtaniya nan ba da jimawa ba, tare da sabon bututun sabbin samfura masu kayatarwa da fitowar duniya nan gaba.