An kirkiro PepsiCo ne shekaru 55 da suka gabata daga hadakar kamfanoni biyu mabambanta - Pepsi-Cola Compa-ny, mai kera kayan shaye-shaye, da Frito-Lay, mai kera dankalin turawa da kayan masara. A yau kamfanin samar da kayan masarufi ya kunshi abinci da abubuwan sha da yawa tare da megabrands 23 wadanda ke samar da sama da dala biliyan 1 kowannensu a cikin tallace-tallace na shekara-shekara.
PepsiCo shine babban kamfanin kera abinci da abubuwan sha a Rasha. Kamfanin yana aiki da shuke-shuke 23 kuma kai tsaye yana ɗaukar fiye da mutane 20,000 aiki. A cikin shekaru 15 da suka gabata, mun saka hannun jari sama da dala biliyan 10 Rasha. Mun sayi kusan tan miliyan miliyan na dankalin turawa daga manoman lo-cal, muna sanya kanmu a matsayin mafi girman masana'antar siyen dankalin turawa a Rasha.
Agriculture yana cikin zuciyar abin da muke yi. Sabili da haka, a matsayin ɓangare na ƙoƙarinmu na gina ingantaccen tsarin abinci muna saka hannun jari a ayyukan noman ci gaban haɓaka don inganta yawan amfanin gona, mutunta haƙƙin ɗan adam, inganta rayuwar manoma, inganta yanayin ƙasa da wadataccen wadata.
A cikin Rasha muna aiki kai tsaye tare da masana'antun noma da gonaki, muna taimaka musu don gabatar da sabbin dabaru, musayar ƙwarewa da ilimi da kyawawan halaye waɗanda ke ba abokanmu damar haɓaka ƙimar da yawancin amfanin gonarsu. Muna aiki tare da manoma a duk duniya don samar da horo kan aikin gona, samar da ingantaccen takin zamani da ban ruwa, fasahar kare tsire-tsire, 'yancin ma'aikata, da sauran batutuwa. A gare mu, aiki tare da ƙaƙƙarfan abokan tarayya waɗanda ke da kyawawan halaye da fasahohi wani muhimmin ɓangare ne na dabarun dogon lokaci don cin nasarar kasuwa. Ayyukanmu a cikin Rasha wani ɓangare ne na shirin duniya don ci gaban aikin gona, wanda ke ba mu damar ba da gudummawa ga canjin canjin tsarin aikin gona cikin kasuwar cikin gida.
Mun sanya jari mai yawa a cikin danyen dankalin turawa na cikin gida. A cikin shekaru 10 da suka gabata kaɗai, kashe kuɗaɗe don shirin Shugabannin Agro ya wuce dala miliyan 50. Akwai rafuka masu yawa na saka jari lokacin da muke aiki tare da manoma na gida:
- kwangilolin samarda na dogon lokaci da kuma ciyarwa gaba domin amfanin gona na gaba;
- tallafi a sayan kayan aikin gona da kayan abinci na kayan lambu;
- samar da abokan aiki tare da kayan iri mai inganci;
- shawarwari na ƙungiyarmu ta manajan agro waɗanda suka sami ƙwarewar koyarwa da amfani a Rasha da ƙasashen waje;
- tarurrukan karawa juna ilimi da karatuttukan ilmi na bangaren masu amfani da fasahohin zamani don aiki a filin - jirage marasa matuka don sarrafa filaye, lura da tauraron dan adam, kere-keren kere-kere don nazarin yanayin kasa, noman rani da tsarin takin zamani.
Muna ƙoƙari don haɓaka aikin noma a duk faɗin Rasha kuma ba mu fahimci mahimmancinsa ga ƙasa ba. Mun fara babban aikin saka hannun jari a cikin Novosibirsk a watan Satumba, inda za mu gina injinan ciye-ciye na biliyan 12 + biliyan. Hakanan zai buƙaci kayan ƙasa, don haka tuni mun fara aiki tare da manoman dankalin gida. Mun gayyace su zuwa Kashira don su iya koyan abubuwan da ke cikin kasuwancinmu, sun ziyarci manomanmu masu haɗin gwiwa a Tsakiya da Kudancin Rasha, kuma sun fara gwajin shuka dankali. Aikin Noma a Siberia zai kasance mai ƙalubale saboda wahalar yanayin yanayi, manoma zasu yi shuka iri da kuma girbi yayin ƙanƙanin windows na kyakkyawan yanayi. Don haka hakan na buƙatar ingantaccen kayan aiki da daidaito. Amma wannan babbar dama ce ga ci gaban yankin ta fuskar noma, masana'antu da kuma, sakamakon haka, ƙirƙirar sabbin ayyuka.
Muna alfaharin cewa mu a matsayin mu na manyan masu sayan dankalin turawa a kasar muna da damar tallafawa ci gaban bangaren noma, taimakawa abokan aikin mu na manoma zuwa bir-som, da aiwatar da fasahohin zamani da kuma mafi kyawun hanyoyin noma mai dorewa. Muna farin ciki da cewa tare da tallafinmu, da yawa daga cikin manoman karkara za su iya gina kasuwanci mai fa'ida, ƙirƙirar sabbin ayyuka da inganta rayuwar al'ummomin yankinsu.
Ci gaban kayan aikin Gaidar Forum 2021