Popchips, mafi kyawun kayan ciye-ciye mai gishiri wanda aka sani da bututun dankalin turawa, wanda ba a taɓa soyayyen guntun dankalin turawa ba, ya ba da sanarwar cikakken sabuntawa tare da sake fasalin ainihin gani da farkon sabon ɗanɗano biyu masu daɗi.
Bayan gudanar da bincike mai zurfi na kasuwa don sake fasalta dabarun tambarin sa, Popchips ya sake farfado da ƙirar kunshin sa. Sabbin sabbin abubuwa guda biyu, Fiery Buffalo da Cikakken Loaded sun zama amsa ga buƙatun mabukaci na kayan ciye-ciye masu gishiri waɗanda ba su daidaita kan ɗanɗano saboda mafi kyau-don-ba lallai ne ku zama mai ban sha'awa ba.
Michael Campi, Mataimakin Shugaban Kasuwancin Kasuwancin Kayan Abinci na Sauri na Iyaye kamfanin Popchips:
"Mun fara ne da bincika abin da ya fi dacewa ga mabukaci kuma mun yi aiki a baya don ƙarfafa dabarun mu. Mun san cewa masu siyan Popchips suna da ƙarfi da girman kai ga ciye-ciye kuma ba za su sadaukar da kan ɗanɗano ba, don haka mun sanya wannan makamashi ya zama zaren gama gari a duk faɗin ainihin abin gani.
Sabon Gane Identity
Sabunta tambarin yana shiga cikin keɓantacce, bayyanannen hali wanda ya kasance a jigon Popchips tun farkon 2007.
Bayanan masu amfani sun ba Popchips lasisi don yin wasa tare da nishadi, marufi mai ƙarfi wanda wani lokaci ana iya keɓance shi don sashin kayan ciye-ciye na gargajiya. An yi wahayi zuwa ga manufar alamar don haskaka farin ciki, ɗaukar hoto mai gamsarwa sosai na kowane guntu gwarzo yana haskakawa da baƙar fata da cikakkun launuka.
Rubutun wasan wasa yana tsalle daga marufi, kuma sabon kama yana kawo “Kada a Soya. Koyaushe Gaskiya. " tagline zuwa gaban kowace jaka. Bayan fakitin, za a nuna ainihin abin da aka sabunta a cikin abubuwan kunnawa na dijital da a cikin kantin sayar da kayayyaki.
Sabbin Dadi
Popchips ya ƙaddamar da sababbin sababbin abubuwa guda biyu: Cikakken Loaded da Fiery Buffalo. Wadannan dadin dandano sun haɗu da sanannun Popchips irin su Gishiri na Teku, BBQ, da Aged White Cheddar.
Mai girma don ranar wasa da kowace rana, Fiery Buffalo wani biki ne mai yaji, mai daɗi a cikin kowane guntu. Wannan ɗanɗanon da ke canza wasa yana samun bugun sa daga barkono cayenne da aka haɗa da tafarnuwa da madara. Ga masu sha'awar dankalin turawa, Cikakken Loaded yana ba da ƙarfin ɗanɗano mai ban mamaki daga kirim mai tsami, cheddar, chives, da ɗanɗanon naman alade.
Wannan tot mai ƙarfi ya rikiɗe zuwa ƙaramar cizo mai girma - ba tare da yatsu masu ɓarna ba. Cikakken Loaded da Fiery Buffalo Popchips suna samuwa akan layi a Popchips.com, Amazon, da kuma shagunan banner na Kroger a cikin ƙasa.